Imagine this: You’re a student working hard to make ends meet while also keeping up with your studies. With every penny counting, a discount isn’t just a nice-to-have, it’s a lifeline. It’s the difference between a healthy meal and an empty stomach, between a new textbook or trying to make do with outdated online resources. And, if you’re like most students, you’ve probably Googled “student discounts” more times than you care to admit.

Now, here’s where it gets really interesting. What if you could find out which states in the U.S. have the most active student discount seekers? Where the pursuit of a good bargain isn’t just a necessity, but a way of life? We’ve made it our mission to answer that very question.

But we didn’t just stop at asking the question; we turned to cold, hard data for answers. By leveraging the power of Google Keyword Planner and poring over a year’s worth of search queries, we’ve compiled an extensive dataset that uncovers a fascinating picture of student discount culture across the U.S.

The results? Well, we can’t spoil the surprise just yet, but we’ll give you this tidbit: our top-ranking state, famous for its sun-soaked beaches and tech hubs, turned out to be the hotspot for student discount queries. Intrigued? We sure hope so.

So, sit back, relax, and get ready to dive into a fascinating exploration of bargain-hunting student behavior across the United States. It’s a journey you won’t want to miss.

Methodology: Navigating the Data Landscape

Cracking the code of student discount behaviors wasn’t an easy feat. Our journey required meticulous data collection, careful analysis, and a keen understanding of search trends. Below, we outline our methodology, the very backbone of our research, providing transparency and validating our findings.

  • First, we turned to an indispensable tool: Google’s Keyword Planner. This helped us accumulate a rich pool of keyword data that painted a clear picture of student discount-seeking behavior. Our data included keywords related to student discounts from diverse brands like Apple, Samsung, Adidas, Grammarly, Pandora, IKEA, and many others. For each of the 50 U.S. states, we gathered an average of 350 related keywords.
  • Once we had our dataset, it was time to make sense of it. For this, we created a comprehensive discount scale based on query searches. Searches ranging from 0 to 10 would earn 1 point, 10 to 100 would get 2 points, and so on, up to a whopping 7 points for any queries over a million.
  • But we didn’t stop there. We also looked at the growth of these keyword searches over the past three months. For example, a growth between 0% and 100% would earn 1 point, while a massive growth of over 100,001% would rake in a staggering 8 points.

By combining these points for each state, we were able to rank them according to the intensity and growth of student discount search queries. This unique, two-pronged approach offered us a dynamic, in-depth look at student discount behaviors that goes beyond mere volume, encompassing the critical aspect of growth as well.

Unveiling the Bargain Seekers’ Paradise: Top U.S. States Where Students Avail Discounts Most

US States Where Students Avail Discounts Most
US States Where Students Avail Discounts Most

As the curtain lifts, we reveal the intriguing world of student discount trends across the United States. Our data-driven journey has led us to some surprising revelations, unveiling where the nation’s most discerning student bargain hunters reside.

1. California: Leading the charge, with an impressive score of 1109, is the vibrant and bustling state of California. The Golden State isn’t just known for its golden sunsets, Hollywood glamour, or the tech mecca of Silicon Valley, but now, it can add another feather to its cap – the most active hub for student discount searches.

2. New York – Hot on California’s heels is the Big Apple itself, New York, with a solid score of 904. Home to iconic landmarks and one of the world’s most diverse student populations, it seems these savvy students know a thing or two about scoring the best deals.

3. Texas – The Lone Star State, known for doing things big, follows suit in our ranking with a score of 860. Texas is home to many large universities and a diverse student population. It seems these students know how to stretch their dollars and find the best deals.

4. New Jersey – This Garden State might be small in size but is big on education, with many prestigious institutions. Earning 736 points in our ranking, New Jersey students appear to balance their academics with a keen sense of bargain-hunting.

5. Florida – Known for its sunny beaches and vibrant nightlife, Florida also boasts a large number of universities. Scoring 731, it seems the Sunshine State’s student populace also shines in their pursuit of discounts.

6. Massachusetts – The Bay State is home to some of the most prestigious universities globally, including Harvard and MIT. With 711 points, it seems that these students are as savvy about discounts as they are about their studies.

7. Pennsylvania – Known as the Keystone State, Pennsylvania plays host to a large number of colleges and universities. Earning a solid 704 points, students here seem adept at securing keys to great deals.

8. Illinois – The Prairie State, with its mix of urban and rural campuses, offers a diverse educational landscape. It racked up 691 points, reflecting a student population as adept at finding discounts as they are at traversing this vast state.

9. North Carolina – The Tar Heel State is rich in history and hosts many reputable educational institutions. Scoring 688 points, it appears students here apply their Southern resourcefulness not just to their studies but also to their discount hunting.

10. Ohio – Known as the Buckeye State, Ohio closes out our top 10 with a respectable 679 points. With a large network of public and private universities, Ohio’s students appear to apply their Midwestern practicality to the pursuit of academic discounts.

And, let’s not forget the rest of our bargain-hunting states.

RankUS statesRanking
24South Carolina575
37New Hampshire546
38New Mexico545
39West Virginia543
42North Dakota527
46Rhode Island505
48South Dakota477

A spokesperson from Geniehelpme further commented the study illuminates how discounts, far from being a simple financial reprieve, are a significant part of the student culture. The state-by-state breakdown reveals fascinating regional trends, reflecting the diversity and resilience of our nation’s young learners. As we navigate an era marked by increasing economic pressures, these insights offer hope and encouragement. Students are not only chasing academic success but also demonstrating impressive financial literacy, actively seeking ways to make the most of their resources—a valuable life skill beyond their academic journey.


Our exploration of the U.S. states where students avail discounts most has been a fascinating journey, offering a unique glimpse into the landscape of student behavior and discount-seeking trends. From the sunny beaches of California to the vibrant metropolises of New York, students nationwide are leveraging their bargain-hunting skills to make the most of their resources. This report not only underscores the resilience and resourcefulness of American students but also offers a roadmap to businesses seeking to reach this dynamic demographic. Moving forward, the student discount culture remains a compelling area to watch, reflecting the changing needs, values, and behaviors of this vital segment of our society.